APPENDICES

Appendix K: Advertising and market research

This appendix addresses the annual reporting requirements contained in s. 311A of the Commonwealth Electoral Act 1918.

The total payment by Old Parliament House to advertising and market research organisations in 2010-11 was $372,447 (GST inclusive), and comprised payments to:

• advertising agencies
• market research organisations
• public relations agencies
• media advertising organisations.

Table 26 lists the individual payments of more than $11,500 made in 2010–11 (including GST).

During 2010–11, the agency conducted no advertising campaigns within the definitions of the Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies. All advertising was for non–campaign purposes, primarily to publicise the agency’s exhibitions, public programs and other visitor services.

Table 26 Payments of more than $11,500 for advertising and market research, 2010–11

Company Name	Type of Organisation	Purpose	Amount (GST inclusive)
Adcorp Australia Ltd	Media Advertising Organisation	Placement of press advertisements promoting the museum and exhibitions	$64,788
Colmar Brunton Pty Ltd	Market Research Organisation	Branding online research	$13,750
Draftfcb Melbourne Pty Ltd	Advertising Agency	Digital marketing services	$181,500 (2010-11 expenditure –full allocation is $192.500)
Fenton Strategic Communications Pty Ltd	Market Research Organisation	Media relations services	$31,946
Foxtel Management Pty Ltd	Advertising Agency	History Channel partnership	$15,950
Goosebumps Pty Ltd	Advertising Agency	Creative campaigns to promote the museum and exhibitions	$23,628
McCann Worldgroup Pty Ltd	Media Advertising Organisation	Placement of television advertisements	$17,760
Mediabrands Aust PL t/as Universal McCann	Media Advertising Organisation	Placement of television advertisements	$17,141
Market Attitude Research Services Pty Ltd	Market Research Organisation	Conduct exit surveys for guided tours, mystery shopping and student teacher surveys	$32,505

• Chapter 1: Director’s Review
• Chapter 2:Agency Overview
• Chapter 3: Report on performance
• Chapter 4: Management and accountability
• Chapter 5: Financial Statements
• Appendices
  • Appendix A: Contact information
  • Appendix B: Advisory Council
  • Appendix C: Charter of Operations and Service Charter
  • Appendix D: Australian Prime Ministers Centre research scholars
  • Appendix E: Staffing
  • Appendix F: Freedom of information
  • Appendix G: Occupational health and safety
  • Appendix H: Ecologically sustainable development
  • Appendix I: Agency and outcome resources
  • Appendix J: Grant programs and consultancy services
  • Appendix K: Advertising and market research
• References