Management and accountability

Advertising and market research

The total payment by Old Parliament House to advertising and market research organisations in 2013–14 was $217,149 (GST inclusive), and comprised payments to:

  • market research organisations
  • media advertising organisations.

During 2013–14, the agency conducted no advertising campaigns within the definitions of the Guidelines on information and advertising campaigns by Australian Government departments and agencies. All advertising was for non-campaign purposes, primarily to publicise the agency’s exhibitions, public programs and other visitor services.

Table 7 lists the individual payments of more than $12,400 (GST inclusive).

Table 7 Payments of more than $12,400 for advertising and market research, 2013–14

Company

Amount
(GST inclusive)

Purpose

Mediabrands Australia Pty Ltd trading as
Universal McCann

$192,261.25

Non-campaign advertising

 

Top of page